Selahatin - Blue Forever - Whitening Toothpaste

Nostalgia is a pain in your heart that is far stronger than the memory alone.
It is the place we long to return to.
A place where we know we are loved and safe.
Back home.

This topic is the focus of Blue Forever:

A love letter to the Mediterranean, centered on the romantic innocence of faded memories, viewed through the lens of bygone times and melancholy.

It's about innocence and lost innocence.
It's about the longing for home and the longing for a journey.
It's about the blue ocean and blue memories.

“Blue Forever” revolves around one of my most cherished childhood memories. I was in my father’s wooden boat on the turquoise Mediterranean under a pale sun, surrounded by my family and my best friend. I wanted to capture the feeling of being young and carefree – I’m in the wind, I’m in the water. And I’m free, says Kristoffer Vural, founder of Selahatin.

Taste:
Citrus fruits, lime, licorice and peppermint

Selahatin offers a complete product line of mouthwash, whitening toothpaste, and oral spray, all made in Switzerland. The brand aims to enhance the emotional experience of everyday routines, while simultaneously presenting a stylish design that complements any bathroom.

The Stockholm-based brand draws inspiration from a partly Scandinavian, partly Eastern heritage, combining classic spices with refreshing aromas. Selahatin has been nominated for the Wallpaper Design Awards and named "one of the best skincare brands in the world" by GQ magazine.

A four-dimensional, rejuvenating brightening process that is gentle enough for daily use.

1. Deep cleaning (sodium lauryl sulfate)
2. Peeling (hydrated silica)
3. Polishing and light-reflecting (hydroxypatite)
4. Tooth enamel bleaching (sodium bicarbonate)
5. Anti-inflammatory limonene from citrus fruits and antioxidant edelweiss extract promote bacterial balance and ensure healthy gums.
6. The natural amino acid betaine moisturizes and conditions.
Mineralizing hydroxypatite offers proactive care for sensitive teeth.

Made in Switzerland

1100 ppm fluoride
Housed in aluminum tubes (endlessly recyclable)
Contains antioxidants
Approved by the Swedish Dental Association
Vegan/cruelty-free
Dermatologically tested